Coors Brewing Company - 1505 Words

Subject: Business Strategy Executive Summary: Throughout most of its history, the Coors Brewing Company (Coors) has been a regionalized brewer within the United States, specializing in high-quality beer through by virtue of its source water selection, stringent production standards, and cold filtered brewing approach. As the company expanded its distribution to new markets within the U.S. in attempt to gain market share, it made a strategic decision to maintain a majority of its brewing operations at its primary production facility in Golden, Colorado. This decision was based upon the desire to preserve its core production strengths through close family control. However, as the company desires to expand its market presence beyond the†¦show more content†¦Even though their shipping costs were twice the industry’s, average shipping costs would have been much more had they attempted to enter other states. Besides, Coors made up for the inefficiency with the scale of their plant, the largest in the nation. The locat ion lent itself well to Coors’ ability to differentiate its product. For example Coors was brewed using â€Å"pure Rocky Mountain spring water.† Coors had a great opportunity to serve an underserved geographical market. Seven of 24 million barrels sold in the region had to be imported from production facilities outside of the region, and Coors’ Colorado facility was more central to the area than the three other closest facilities in Missouri, Texas, and Wisconsin. Coors had the second lowest production cost per barrel in the industry, in spite of their claim of the most expensive raw material costs. Their cost advantage stemmed from the industry’s highest capacity utilization, economies of scale through the country’s largest brewery, single product focus, and the industry’s fastest packaging lines. Matching their low production cost was the lowest advertising cost relative to the industry. The mystique that had been built up about Coors and their differentiating, all-natural appeal allowed them to get away with lower advertising costs than average for the industry. Coors differentiated their product, both in theShow MoreRelatedCoors Brewing Company, Inc.3254 Words   |  14 PagesCase Study Analysis Coors Brewing Company, Inc. MBA 4231, Achieving Strategic Advantage II Daniels College of Business University of Denver May 27, 2004 Executive Summary Throughout most of its history, the Coors Brewing Company (Coors) has been a regionalized brewer within the United States, specializing in high-quality beer through by virtue of its source water selection, stringent production standards, and cold filtered brewing approach. As the company expanded its distribution to newRead MoreA Study On Coors Brewing Company Essay2401 Words   |  10 PagesExecutive Summary This case study is about Coors Brewing Company and their want to implement a balanced scorecard (BSC) approach to their processes. Ken Rider, the designer of the project, has been tasked with the job of exploring the BSC method and modifying an answer to their operations. The goal of the BSC is to not only strengthen the recent Computer-Integrated logistics (CIL) project, but to guarantee compensation of staff is tied on to their contribution to the firm’s strategic visionRead MoreCoors Brewing Company Case Study921 Words   |  4 PagesLogan M. Smith CWID: 11528601 MGMT 4513 Coors Brewing Company Case Study Background The Coors Brewing Company was founded back in 1873 by two German immigrants Adolph Coors and Jacob Schueler. The two combined invested $20,000, $18,000 of which came from Schueler and the other $2,000 from Coors. The location of the brewery was in the mining town of Golden, Colorado. This location was picked because Mr. Coors believed the key ingredient in beer was the water source. The river that flowed throughRead MoreCase Study Molson Coors Brewing Company5316 Words   |  22 PagesCASE STUDY: MOLSON COORS BREWING COMPANY 1. COMPANY HISTORY, DEVELOPMENT AND GROWTH The Molson Coors Brewing Company is an alcohol beverage company. It manufactures and markets beers and other beverage products through its subsidiaries across the world. Commercializes its products under a line of owned and partner brands. MCBC operates through four reportable segments, namely, Canada, the US, the UK, and Molson Coors International (MCI). Some of its major brands include Coors Light, Molson CanadianRead MoreMolson Coors s Global Brewing Company1118 Words   |  5 PagesIntroduction   Molson Coors  is a thriving  international brewing company that has nine Signature Brew drinks  and 123 Special Brew  drinks that ranges from non-alcoholic to alcoholic (Molson Coors Brewing Company, 2016b). They have multiple markets around the world which contributes to the success of the company in the brewing industry. This  report  analyzes Molson Coors’ internal and external environments  which  determines their position in the brewing industry. It also discusses strategies  the company  uses  in order  toRead MoreCompany Analysis Report: Molson Coors Brewing Co.2015 Words   |  9 Pagesï » ¿ Course Project Part II: Molson Coors Brewing Co. Dunnia Lopez D40105731 FIN515 – Managerial Finance Dr. Nader Gandevani October 19th, 2014 Table of Contents I. Introduction 3 II. Molson Coors Stock Price, Intrinsic Value, based on Discounted Cash Flow Model 3 - 10 III. Compare and contrast the intrinsic value with the current market price †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10-11 IV. Conclusions†¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 V. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 12 VI. Appendix †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreAnheuser Busch and Coors Brewing Company6250 Words   |  25 PagesStrategic Analysis of Anheuser-Busch Companies and Coors Brewing Company Tuesday, October 18, 2011 Contents Introduction 3 Industry Analysis 3 Barriers to Entry: 3 Competitive Rivalry: 4 Power of Suppliers: 5 Power of Buyers: 5 Substitutes: 6 Summary of Five Forces: 6 Strategy Analysis 7 Anheuser-Busch 7 Operational Excellence 7 Customer Intimacy: 9 Evaluation of Anheuser-Busch’s Strategy: 10 Coors Brewing Company: 11 Operational Excellence: ThroughRead MoreCase Study Molson Coors Brewing Company5324 Words   |  22 PagesCASE STUDY: MOLSON COORS BREWING COMPANY 1. COMPANY HISTORY, DEVELOPMENT AND GROWTH The Molson Coors Brewing Company is an alcohol beverage company. It manufactures and markets beers and other beverage products through its subsidiaries across the world. Commercializes its products under a line of owned and partner brands. MCBC operates through four reportable segments, namely, Canada, the US, the UK, and Molson Coors International (MCI). Some of its major brands include Coors Light, Molson CanadianRead MoreThe Quality Of An Alcoholic Beverage Essay1224 Words   |  5 PagesIs the freshness and quality of an alcoholic beverage not the most important factor in actually buying it? Coors Golden Banquet made by Coors themselves is a new beer in their line of many such products. The Golden Banquet name entails that the beer is of high and prestigious quality. At the price of $2.49 per bottle and being widely available at gas stations, and stores like Walmart, it is very accessible to its consumers. However, this ad is not very effective, because it lacks any form of appe alsRead MoreHow Millercoors Creates Up Porter s Five Forces1442 Words   |  6 Pagestotal market share, it is the second largest brewing company in the world, it has a complete line of draft beers, it is a price setter, and has a great cost advantage. Some of the weaknesses that I could think of are that the company has one very large competitor that represents 50 percent of the market share instead of several semi-large competitors, so gaining the majority of the market share is a difficult task. The second weakness is that the beer brewing industry has slow industry growth, while